About
About Kumu Agency
Kumu is a Vancouver, British Columbia agency built around measurement: we benchmark how effectively a brand is found, understood, trusted and recommended across AI systems and search, then improve it deliberately.We work with organizations in Canada and the United States, across mining and resources, telecommunications, non-profit, hospitality and professional services.
Why we exist
Marketing decisions are usually argued from opinion. When AI systems started answering questions on behalf of buyers, opinion stopped being good enough — either you are part of the answer or you are not, and most organizations have no instrument that tells them which.
So we built one. The Kumu Brand & Signal Benchmark scores fifteen dimensions across two reviews and produces two Indexes with a measurable gap between them. Every engagement starts there, and every engagement ends with the same instrument re-run.
How we work
Independent by design
The benchmark is scored from evidence a third party could verify. We do not score our own implementation work more favourably, and we publish the criteria.
Evidence before recommendation
Findings without supporting evidence are not findings. Every scored dimension carries the material behind it.
One system, not silos
Brand, content, website and search are measured together because AI answer systems evaluate them together.
Measurable outcomes
Re-measurement is part of the engagement, so improvement is documented rather than asserted.
Where we work
Kumu is based in Vancouver, British Columbia and works remotely with clients across North America. Local work spans Vancouver and the Lower Mainland; benchmark and roadmap engagements run wherever the competitive set is.
- Vancouver and British Columbia
- Canada-wide engagements
- United States engagements
- Mining, resources and investor communications
- Telecommunications and technology
- Non-profit, hospitality and professional services
Next step
Start with a measurement
Phase 1 returns your two Indexes, your Signal Gap and the opportunities worth acting on first. First findings in 3–5 days.
Benchmark your brand →