services

Measure what is true. Fix what is not.

Start with the benchmark, then implement — website design and development, and digital advertising built on a measured baseline.

Choose where to start

Four services. One measured path.

01Benchmark

Diagnose

Brand and Signal™ AI Findability Benchmark

Fifteen dimensions — seven Brand, eight Signal — scored against named competitors.

Phase 1$500

Decide

Rapid Brand & Signal Snapshot

Confirm whether the gap is real — and worth solving.

Phase 1 — Snapshot

  • Fast, evidence-based read across all 15 Brand and Signal dimensions
  • Position compared with up to four named competitors
  • Brand Integrity Index and Signal Strength Index scores
  • Signal Gap pattern and the three to five findings that matter most

Price and timing

$500 · First findings in 3–5 days
Buy now — $500 →
Phase 2Custom scope

Plan

Full Brand & Signal Benchmark

Know exactly what to fix, in what order and how to prove it worked.

Phase 2 — Full Benchmark

  • Complete scoring and evidence across all 15 dimensions
  • Dimension-level evidence for you and every named competitor
  • Named standards and relevant industry baselines
  • The Transformation Roadmap and a developer-ready backlog

Price and timing

Custom scope · Typically delivered within five business days
02Custom scope

Transform

Website, design and development

Close the gaps the Benchmark identified.

Phase 3 — Implementation

  • Brand positioning and message architecture
  • Website strategy and information architecture
  • UX/UI design and development
  • Search and AI accessibility
  • Structured content and data
  • Conversion pathways and lead routing

What it is

Kumu implements the Transformation Roadmap across positioning, messaging, content, information architecture, search and AI accessibility, experience, engineering and measurement. Because every change traces to a scored finding, the work starts from a defined baseline and ends with a measurable before-and-after.
See the work →
03Custom scope

Grow

Digital advertising

Build demand on a stronger foundation.

Phase 4 — Growth

  • Search engine marketing
  • Digital and social advertising
  • Campaign landing experiences
  • Content distribution
  • Conversion optimization
  • Quarterly Brand and Signal re-scoring

What it is

Once the brand, content and digital systems are clear and measurable, Kumu expands qualified reach through paid search, digital advertising and content distribution. Performance is measured against the Brand and Signal baseline rather than campaign metrics alone.