Phase 1 — Benchmark
Benchmark your brand in AI search
$500. First findings in 3–5 days.See how effectively your brand is found, understood, trusted and recommended across AI and search — with a score you can measure improvement against.
What you get
Six answers, not a slide deck
Your Brand Integrity Index
How clear, credible and useful your organization is today.
Your Signal Strength Index
How completely that clarity reaches search engines, AI systems and buyers.
Your Signal Gap
The distance between the two, and which side of it your problem sits on.
Competitive position
Where you outperform your competitive set, and where they are stronger.
AI findability gaps
What currently prevents AI systems from finding, understanding or recommending you.
Top opportunities
The improvements worth making first, in priority order.
How it works
Four steps
- 01
You purchase
Phase 1 is $500. No proposal cycle, no discovery retainer.
- 02
We measure
An analyst scores your brand and competitive set against the benchmark's dimensions.
- 03
You receive findings
First findings land in 3–5 days, with evidence attached to each one.
- 04
You decide
Act on the opportunities yourself, or move to Phase 2 for the full roadmap.
Before you buy
Benchmark questions
- How much does a Kumu benchmark cost?
- Phase 1 is $500. It delivers your Brand Integrity Index, Signal Strength Index, Signal Gap, competitive position and top opportunities. Phase 2, the full 15-dimension roadmap with competitor comparison, is scoped to the organization.
- How quickly do I get results?
- First findings are delivered in 3–5 days from purchase.
- Do I need to give you access to anything?
- No. The benchmark is scored from publicly available evidence — your website, structured data, third-party sources and live AI system responses — which is what makes it independent and repeatable.
- Is this an SEO audit?
- No. A technical SEO audit looks at whether pages can rank. The benchmark measures whether your brand is found, understood, trusted and recommended across both search and AI answer systems, and includes the brand-side dimensions that decide whether there is anything clear to find.
- Who is it for?
- Organizations that already invest in marketing and want to know, in measurable terms, how they perform in AI search before committing to more work. It suits leadership teams who want a baseline rather than a recommendation.
Next step
Establish your baseline
You don't buy an audit. You establish a baseline you can improve against — and re-measure whenever you want to prove movement.