National Football League
Bring fans closer to the action
An official mobile centre for the NFL's app universe.
Services
A creative and technology strategy for the NFL's mobile website — designed to organize official apps and make them effortless for fans to find and download.
01
Challenge
Building an app is one thing — getting people to find and download the right one is another. The NFL had dozens of official apps across the App Store and Google Play, plus dozens of look-alike sports apps competing for attention. The challenge: market the official apps through search and direct fans to them.
02
Idea
Create an engaging, highly usable mobile experience that cuts through the noise of the app stores.
03
Solution
The 'Official NFL Mobile Center' — a mobile site that lets fans learn about each app, cross-sell and up-sell related apps, and download them straight to their device.
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