Compare tiers
Three ways to start. One path forward.
Start free, establish a measured baseline, or build the full roadmap. Every tier uses the same 15-dimension Brand & Signal framework.
Choose your starting point
What you get at each level
The free score is a headline. Phase 1 is the measured baseline. Phase 2 turns the findings into a boardroom-ready action plan.
The journey — free score → Phase 1 → Phase 2
Step 01
Free
See the gap
Free instant score
Automated headline scores, emailed to you as a PDF.
About 2 minutes
Step 02
$500
Measure the baseline
Phase 1 — Benchmark
All 15 dimensions scored, with an evidence workbook and top opportunities.
First findings in 3–5 days
Step 03
Custom scope
Fix and prove it
Phase 2 — Roadmap
Transformation roadmap, developer-ready backlog and a re-measured score.
Scoped to the organization
Free instant score
Free
Six key dimensions. One headline read.
An automated scan of your homepage across six key dimensions — including AI Findability — so you can see, at a glance, whether machines can find, read and cite your brand.
- For
- Anyone who wants to know if there is a problem worth measuring.
- Timing
- About 2 minutes
- Output
- Automated headline scores, emailed to you as a PDF.
What you get
- Six key dimensions scored
- AI Findability — the critical one
- Brand Integrity score
- Signal Strength score
- Signal Gap estimate
- Three competitor averages
- PDF report emailed to you
Not included
- All 15 dimensions scored
- Detailed evidence workbook
- Edelman & industry baseline comparison
- Named competitor comparison
- Prioritized roadmap
Next step
If the scores show a gap, move to Phase 1 for the measured baseline.
Phase 1 — Benchmark
$500
The evidence-backed baseline.
An analyst scores your full digital presence across all 15 dimensions and delivers a detailed workbook of the data — every score measured against the Edelman Trust Barometer and industry baselines, with proof points that tie findability gains to conversion.
- For
- Brands ready to replace opinion with an evidence-backed baseline.
- Timing
- First findings in 3–5 days
- Output
- All 15 dimensions scored, with an evidence workbook and top opportunities.
What you get
- All 15 dimensions scored, with evidence
- Detailed data workbook — every score, every source
- Measured against the Edelman Trust Barometer
- Industry baseline comparison
- Proof points: findability gains → conversion lift
- Up to four named competitors
- Top opportunities, prioritized
- First findings in 3–5 days
Not included
- Full transformation roadmap
- AI answer testing across engines
- Implementation backlog
- Re-measurement after changes
Next step
Act on the opportunities yourself, or move to Phase 2 for the full roadmap.
Phase 2 — Roadmap
Custom scope
From findings to action.
Turn the benchmark into a boardroom-ready roadmap: issue → evidence → recommended change → expected digital outcome, with implementation support available.
- For
- Teams that need a prioritized plan, implementation and proof of movement.
- Timing
- Scoped to the organization
- Output
- Transformation roadmap, developer-ready backlog and a re-measured score.
What you get
- Everything in Phase 1
- Full evidence map
- Competitive analysis by dimension
- AI answer testing across engines
- Prioritized recommendations
- Transformation roadmap
- Developer-ready backlog
- Optional implementation by Kumu
- Re-measure to prove movement
Next step
Re-measure after the changes ship to prove the movement.
Not sure which tier fits?
Start with the free instant score. If the numbers show a gap worth fixing, the $500 Phase 1 benchmark will give you the evidence and priority order to act.