Measure before you make
Most agencies start with deliverables. Kumu starts with evidence.
Before redesigning a website, rewriting content, optimizing search or improving AI visibility, Kumu benchmarks the existing digital system across 15 dimensions.That tells us what actually needs fixing — and creates a baseline against which the work can be measured. Less guesswork. More evidence. Measurable improvement.
How the work is sequenced
- 01
Benchmark
Score the current digital system across all 15 dimensions.
- 02
Diagnosis
Identify where visibility, clarity, trust and action break down.
- 03
Roadmap
Sequence the changes by impact and evidence.
- 04
Transformation
Implement across brand, content, site, structure and search.
- 05
Re-measure
Re-run the same instrument to show what changed.
What we do
Four capabilities, one instrument. Everything is scored against the same 15 dimensions so priorities are argued from evidence.
Brand and positioning
Make what is true about your organization explicit, consistent and easy to categorize.
Website design and build
Fast, server-rendered sites where the substance is readable by people and machines.
AI search and SEO
Retrieval, entity clarity, structured data and evidence for answer engines and search.
Content and proof
Case studies, benchmarks and knowledge pages that give models something citable.
The engagement model
- 01
Diagnose
Phase 1 benchmark: your two Indexes, the Signal Gap and the top opportunities.
- 02
Plan
Phase 2 roadmap: 15 dimensions hand-scored, competitors compared, work sequenced.
- 03
Transform
Execution across brand, content, site and structure against the roadmap.
- 04
Grow
Re-measurement on a cycle, so movement is proven and the next priority is obvious.
Why measurement first
Most agency proposals begin with a recommendation. Ours begins with a score. The Brand Integrity Index describes how clear and credible your organization actually is; the Signal Strength Index describes how completely that clarity reaches search engines, AI systems and buyers. The distance between the two is the Signal Gap, and it is usually where the money is.
Because the same instrument is re-run later, the effect of the work is documented rather than claimed. That also keeps us honest: if a dimension does not move, it shows.
Next step
Start with a measurement, not a pitch
Phase 1 gives you your Brand Integrity Index, your Signal Strength Index, the Signal Gap between them, and the opportunities worth acting on first. First findings land in 3–5 days.
Benchmark your brand →