The Kumu Squirrel Report · №01 · The Invisible Website
Congratulations on your beautiful invisible website.
Looking good isn't the same as being found.
Two impeccably dressed squirrels in a luxurious treehouse office. One asks, "This website cost HOW much?" The other replies, "Shhh. Nobody knows it exists."
The uncomfortable part
Most expensive websites are judged on the wrong thing. They are reviewed in a boardroom, on a big screen, by people who already know the company. Nobody in that room has to find it.
Customers arrive differently. They ask Google. They ask an AI assistant. They compare three companies in a minute and pick the one that is easiest to understand. A site that looks beautiful and reads as ambiguous loses that comparison quietly.
The gap between what is true about your brand and what the market can actually see is measurable. That is what we measure.
Brand and Signal™ AI Findability Benchmark
Kumu benchmarks how well your website is understood and found by Google, AI and actual customers — then shows you what to fix, in what order.
Fifteen dimensions scored — seven Brand, eight Signal
Your position against up to four named competitors
The Signal Gap between what is true and what is visible
The three to five fixes that move the most
7 + 8 = 15 — seven Brand dimensions, eight Signal dimensions, one score.
Get found.
Get understood.
Get trusted.
Get chosen.
See how findable you are
Tell us the company and up to four competitors you want to be compared with. We'll come back with what we can see.
Find out what your website looks like to Google, AI and a first-time buyer. The Rapid Snapshot is $500, with first findings in 3 to 5 days.
Or start today
Rapid Brand & Signal Snapshot — $500
All 15 dimensions, up to four named competitors, first findings in 3–5 days.
Buy now — $500 →Don't let squirrels run your internet strategy.
Kumu Agency — Be understood. Be found. Be chosen.