The Kumu Squirrel Report · №04 · The SEO Squirrel
Is this your SEO strategy?
Stop burying the information customers and machines actually need.
A consultant squirrel points to a whiteboard: 2027 SEO strategy — 1. Find nut. 2. Bury nut. 3. Forget where nut is. 4. Create 47 nearly identical landing pages. 5. Repeat.
The uncomfortable part
Find nut. Bury nut. Forget where nut is. Create 47 nearly identical landing pages. Repeat. It is funnier on a whiteboard than it is in an analytics report.
Volume was a strategy when search rewarded pages. It stopped being one when search and AI started rewarding clarity: one page per real offering, saying plainly what it is, who it is for and what it costs.
Most sites already contain the right information. It is buried three clicks deep, split across near-duplicates, or written so carefully that nothing can be extracted from it.
Brand and Signal™ AI Findability Benchmark
Kumu improves offering architecture, page identity, content signals and site structure so Google, AI and customers understand what you actually sell.
Offering architecture — one clear page per real offering
Page identity and duplication across the site
Whether the deciding facts are extractable
Structure and internal signals machines follow
7 + 8 = 15 — seven Brand dimensions, eight Signal dimensions, one score.
Get found.
Get understood.
Get trusted.
Get chosen.
Dig up the problem
Tell us the company and up to four competitors you want to be compared with. We'll come back with what we can see.
We will show you what your site has buried and what to surface first. Rapid Snapshot, $500.
Or start today
Rapid Brand & Signal Snapshot — $500
All 15 dimensions, up to four named competitors, first findings in 3–5 days.
Buy now — $500 →Don't let squirrels run your internet strategy.
Kumu Agency — Be understood. Be found. Be chosen.