The Kumu Squirrel Report · №06 · We Gave 50 Squirrels ChatGPT
We gave 50 squirrels ChatGPT.
Okay. We didn't. But we did benchmark companies to see how well their websites are understood by Google, AI and humans. The results were nuts.
A Kumu research laboratory full of squirrels at tiny laptops, charts everywhere. The head researcher holds a clipboard: "The results are nuts."
The uncomfortable part
We ran the same benchmark across whole sectors — mining, restaurants, professional services — scoring every company on the same fifteen dimensions with the same evidence rules.
The pattern repeated everywhere. The best-known company in a sector was rarely the most findable one. Mid-sized companies with plain, checkable websites regularly outscored bigger names with better brands.
Which means findability is winnable. It rewards clarity and evidence, not budget.
Brand and Signal™ AI Findability Benchmark
The Kumu Brand & Signal AI Findability Benchmark evaluates websites across 15 dimensions — from brand clarity and offering architecture to AI accessibility, third-party authority, search signals and conversion pathways.
Seven Brand dimensions and eight Signal dimensions
The same scoring applied to every named competitor
Sector benchmark studies you can read in full
A dated, evidence-backed record you can re-measure
7 + 8 = 15 — seven Brand dimensions, eight Signal dimensions, one score.
Get found.
Get understood.
Get trusted.
Get chosen.
See how your website scores
Tell us the company and up to four competitors you want to be compared with. We'll come back with what we can see.
Read the sector studies, then get the same benchmark run on your own company. Rapid Snapshot, $500.
Or start today
Rapid Brand & Signal Snapshot — $500
All 15 dimensions, up to four named competitors, first findings in 3–5 days.
Buy now — $500 →Don't let squirrels run your internet strategy.
Kumu Agency — Be understood. Be found. Be chosen.