Chrysalix Venture Capital
Making a better future possible
Communicating from brand strength through a strategic pivot.
Services
A repositioning and digital rebuild for Chrysalix as it shifted from clean-tech VC to a new focus on robotics, AI and automation — without losing the equity it had built.
01
Opportunity
Chrysalix's previous brand and business strategy was focused on clean technology — and the company had built a remarkable name for itself as one of the top clean-tech VCs in the world. The next big opportunity, leadership decided, was robotics, AI and automation. The question: how do we communicate that pivot from a position of strength?
02
Idea
We applied our brand-strategy methodology to surface the essence of Chrysalix's brand purpose, then translated it across the website, social channels and investor materials. Working closely with the executive team we rediscovered mission, vision, values and purpose, and validated the brand purpose with proof points.
03
Solution
Through extensive objective planning and audience analysis we developed a new brand platform: 'Future Possible.' The insight — Chrysalix has the management experience, global partner network and deep technology expertise to identify disruptive innovators and bring them out of the garage and into the global marketplace.
“We build innovation companies that make a better future possible. #futurepossible”