Ocean Wise · Ocean.org
A world in which oceans are vibrant and flourishing
Telling the ocean's story to a generation.
services
We partnered with Ocean Wise (the new name for the Vancouver Aquarium) to launch Ocean.org — a digital platform built to engage millennials worldwide on the future of our oceans.
Challenge
Beyond Stanley Park
A vision that reached past the building — meeting millennials wherever they live, on the future of the ocean.
Idea
Story first
Inspire positive action on a hard subject. Video storytelling was the first step.
- Consumer-insight and cause-platform best-practice research
Solution
Six months, end to end
From vision and business model to journeys, staffing and the first films.
- Vision, mission and digital strategy
- Business model and customer journeys
- Staffing and skills audit
- First series of video stories
Outcome
A platform, not a website
Positive stories to share, challenges to learn about, and tools to take action with measurable results.
“They helped us better understand our audience, our new brand framework of science-based storytelling, and our ambition to generate digital revenue from brick and mortar. The site does more work for us than any team we could hire.”