For agencies
License Brand & Signal.
Keep your clients.
Brand & Signal Benchmark is a scored diagnostic of how effectively a brand is found, understood, trusted and chosen across AI systems and search. License it for your agency and refer complex transformation work to Kumu.
For agencies
Brand & Signal is the measurement engine. Kumu is the transformation partner.
License the Brand & Signal AI Findability Benchmark and run scored brand-and-signal reports for your own clients. When they need implementation, refer the work to Kumu Agency.You keep the client relationship. We keep the methodology sharp and the complex delivery covered.
What agencies get
A proven 15-dimension scoring framework that turns vague conversations about 'SEO' and 'brand' into evidence.
White-label-ready reports that show clients where they stand, where competitors stand, and what to fix first.
A clear path to upsell your own services — or hand off transformation work to Kumu when the scope is bigger than your team can carry.
Next step
Become a Brand & Signal partner
Tell us about your agency and how you plan to use Brand & Signal with your clients.
Apply to partner →Use cases
How agencies use it
01
Win pitches
Walk into a pitch with a scored read of the prospect's brand and signal gaps — and three to five findings that make your proposal concrete.
02
Onboard clients
Start every engagement with a baseline: what is true about the client's brand and how completely that truth reaches search engines and AI systems.
03
Justify retainers
Show clients exactly where their money is going and why it matters, with evidence instead of opinions.
04
Upsell services
The Signal Gap becomes the business case for content strategy, SEO, advertising, web design and ongoing measurement.
Partner tiers
Two ways to work together
01
Technology License
Run Brand & Signal reports under your agency.
License the scoring engine, methodology and report templates. Use them in pitches, onboarding and quarterly reviews for your own clients. Pricing is based on report volume.
- Access to the 15-dimension scoring framework
- Competitive comparison and Signal Gap analysis
- White-label-ready report output
- Methodology training for your team
- Quarterly methodology updates
02
Referral Partner
Send complex work to Kumu.
Use the Brand & Signal Snapshot to open the conversation. When your client needs implementation, transformation or an enterprise-grade benchmark, Kumu delivers and you share the upside.
- Fast snapshot reports to qualify client opportunities
- Warm handoff to the Kumu delivery team
- Shared revenue on referred transformation work
- Co-branded case studies and proof points
- Priority scheduling for partner referrals
Methodology
The same benchmark, white-labelled for your clients
Kumu Brand & Signal AI Findability Benchmark™ combines a Brand Integrity Review of 7 dimensions with a Signal Architecture Review of 8 dimensions, producing the Signal Gap and a prioritized roadmap. Agencies license the instrument; Kumu maintains the Evidence Standard and updates the methodology as search and AI systems evolve.
7 dimensions
Brand Integrity Review
8 dimensions
Signal Architecture Review
Signal Gap + roadmap
Output
Apply to partner
Tell us about your agency and how you plan to use Brand & Signal with your clients. We will reply within one business day.
